RmediaAds helps Kraken increase conversions

The Kraken app is a user-friendly mobile application designed to facilitate the buying, selling, and management of cryptocurrencies. Launched by Kraken, one of the world’s largest and oldest Bitcoin exchanges, the app caters to both beginners and seasoned traders. It offers a streamlined interface for instant crypto transactions, portfolio tracking, and access to over 200 digital assets, including Bitcoin (BTC), Ethereum (ETH), and Dogecoin (DOGE). Users can fund their accounts via bank transfers or credit/debit cards and benefit from robust security features, such as two-factor authentication and encrypted data. The app is available for iOS and Android devices, providing a secure and convenient platform for managing cryptocurrency investments on the go.

Goals

Driving High-Value Clients

Identifying and acquiring users who are likely to invest and trade actively, ensuring their long-term value aligns with Kraken's business goals.

Optimizing for LTV

Using insights from user behavior and predictive analytics to target and engage users with the highest potential for recurring activity and profitability.

Sustainable Campaign Design

Developing campaigns that are adaptable and scalable, ensuring consistent performance and ROI while maintaining cost-efficiency.

Brand Alignment

Building trust and credibility through tailored messaging that highlights Kraken’s secure and user-friendly platform, fostering long-term relationships with users.

The Strategy

Leveraging DV360 for Programmatic Excellence

Comprehensive Reach: DV360 allows us to access premium inventory across diverse channels, ensuring Kraken’s campaigns reach the right audience at the right time.
Audience Targeting: Using first-party and third-party data, we create detailed audience profiles to target high-value users with a propensity for long-term engagement.
Optimization Tools: Real-time bidding and advanced campaign optimization ensure that we maximize ROI by focusing on conversions and post-install activity.

Focus on Long-Term Metrics

Quality over Quantity: Campaigns are designed to prioritize quality users who are likely to engage actively and have a strong LTV, rather than focusing solely on acquisition volume.
Retention-Driven
ptimization: Post-install data and behavioral insights are used to refine targeting, ensuring we attract users who align with Kraken’s growth objectives.

Optimized Campaign Execution

Dynamic Creative Optimization (DCO): Both DV360 and LightAd support dynamic creatives, allowing us to tailor messaging in real-time to resonate with Kraken’s audience segments.
A/B Testing: We continuously test ad variations to determine the most effective strategies, ensuring incremental improvements in campaign performance.