Mcluck Sweepstakes Social Casino

McLuck is a social casino platform launched in 2023, offering players a diverse selection of over 1,000 games, including slots, table games, Slingo, and live casino options. Players can enjoy these games for free using complimentary Gold Coins (GC) provided upon registration and through daily bonuses. Additionally, McLuck features Sweepstakes Coins (SC), which can be earned through gameplay and promotions; these SCs are redeemable for cash prizes, providing an extra layer of excitement.

Goals

As a leading mobile agency, our primary objective is to drive measurable growth for McLuck by increasing player conversions and delivering high-value users who actively engage with the brand. Our strategy focuses on optimizing campaigns to maximize ROI while ensuring long-term stability and sustainability. Through tailored targeting, data-driven insights, and continuous campaign refinement, we aim to build a loyal user base and create lasting value for McLuck’s platform.

The Strategy

Proprietary DSP Advantage

Precise Targeting: LightAd utilized advanced audience segmentation and behavioral analytics to identify and target users with the highest potential lifetime value (LTV).

Real-Time Optimization: The platform’s dynamic bidding algorithms enabled us to adapt to market changes instantaneously, ensuring premium inventory placement for the right audiences.

Custom Ad Creatives: Leveraging insights from LightAd, we tailored highly engaging creatives that resonate with our target audience, enhancing click-through and conversion rates.

Utilizing Programmatic Channels

Cross-Network Integration: By expanding beyond LightAd, we tapped into leading programmatic platforms like IronSource, Unity, and AppLovin to broaden reach while maintaining a focus on high-value users.

AI-Powered Targeting: These platforms enabled us to use machine learning tools to predict user behavior and optimize campaigns for maximum engagement and retention.

Omnichannel Delivery: We ensured seamless ad delivery across mobile apps, social media platforms, and gaming environments, enhancing user engagement at multiple touchpoints.

Campaign Monitoring & ROI Focus

Advanced Analytics: We tracked key performance metrics such as click-to-install rate (CIR), LTV, and retention rates, enabling informed decisions to fine-tune the campaigns.

A/B Testing: Both creative and placement strategies were continuously tested across LightAd and external DSPs to identify the most effective combinations.

Sustainable Growth: By focusing on high-value players and optimizing cost-per-acquisition (CPA), we balanced short-term gains with long-term campaign stability.